Incorporating Accessories into Your Events

Incorporating Accessories into Your Events

I think there’s a bit of a misperception surrounding accessories. Most of us love them, but I can’t tell you how often I’ve heard demonstrators say that it’s too expensive and too hard to incorporate accessories into class, club and workshop projects.

I think one of the things that demonstrators (incuding myself) often struggle with is the way SU packages many of their products – including accessories – into assorted packs. That’s great from a customer’s perspective (or from a personal papercrafting standpoint) where you’re most likely to WANT a variety to choose from. It’s a lot a harder from a demonstrator’s perspective when you’re trying to come up with projects for your events using these items. Here’s a couple of ways I deal with accessories in my business.

For workshop cards, because the event is free to customers and I try to keep costs to myself down, I pretty much always use lower cost accessories like the  assorted sequins and ribbon. There’s lots in a package and it’s relatively inexpensive – for example, 1 sequins is $0.01- $0.02  and ribbon is about $0.02 per inch (and you only typically use 8″ – 10″ on a card).

The key to using higher priced accessories that come in assorted packs is to design an entire class around that accessory and then incorporate the cost of the accessory into the class price. For example – I recently did a class that revolved around the Share What You Love Embellishment Kit – each Kit is $19.25 and there are at least 8 of each element. In the class we made 4 different projects, each project used a different element (or a few elements) from the kit. I got 8 projects SETS out of 1 kit. That’s a cost of $2.40 per person. My total supply cost for the 4 projects (including the Share What you Love Kit, DP, CS, & ribbon) was about $7. So when you look at it that way, it’s really not that expensive.

Now you may be thinking that the upfront cost of buying some of these accessories is too high. That’s where using extra hostess benefits you might earn from hosting your own event comes in. Or, you could participating in accessory swaps with other demonstrators.

I’ve shared my ideas, now I’d love for you to share your ideas on any creative ways you’ve found to incorporate accessories into your business.

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